I met fellow writer Sioban Timmer on Monday and of course, we chatted and laughed and swapped stories in our conversation she gave me this gem of a phrase
‘ While you are writing it, it’s your book, wonderful, original, valuable, then you publish it and to the rest of the world it’s just a bag of frozen peas.’
I can hear the gasps, almost see the shudders – ‘what my beautiful book?’
Yes, the harsh reality – you have to sell your book anyway that you can.
If you don’t market yourself these days, you are nowhere.
Why should this statement surprise us?
Did Charles Dickens market himself? He sure as hell did. He wrote his stories as instalments and left each chapter with a cliff hanger so that readers would buy the next instalment.
Did Samuel Johnston market himself? He had to, his work was sold by subscription. Who would buy his work if they did not know him?
Did Shakespeare market his work? Some of the time he wrote for patrons, and he needed to attract them, so he must have done. As a playwright, he had to keep the audience enthralled-so that they would return. The theatre would have had handbills and poster advertising each new play.
Nowadays some writers take a high-minded attitude to marketing as if it were inherently wrong. The big publishers don’t play it that way though, they spend up big and take every opportunity to promote their writers. They get them onto Morning TV, Australian Story andin women’s magazines and send out tons Of ARC’s( Advance Reader Copies).
In a word these days and maybe always hype is money. How can you buy something if you don’t know it exists?
We can be precious and claim that our work is misunderstood, is only for a select few, or too complex. And maybe that it is true for some of us. But wouldn’t you love to have a bestseller and enjoy the hype?
By the way, if you have read Fire & Ice could you please post an honest review on Amazon( if you bought it there) or Good reads or even send my publisher Daisy Lane or me a copy of your review. It doesn’t have to be long,I liked it’ is fine.
Those Little Details–Extras Limited Only by Your Budget and Imagination.
Have you attended any book launches? If at all possible, before you hold your own book launch you should attend at least one to get a sense of timing and how they are run.
Create a timetable for the event. You want people to enjoy the event, but you need to keep control of it. Say your launch is an hour in duration, this is probably plenty of time.
Your timetable may go like this
2pm Guests arrive, tea and coffee is served- to background music * more about music later. Alternatively, an evening launch might start like this 7pm Guests arrive. wine is served background music. Allow 10-15 minutes for guests to arrive.
2.15 Welcome ( I minute) Given by your MC-choose someone who is used to speaking in public bookseller, librarian, Mayor, MP.
2.16 Launch speech (a bit about you and the book) 2-4 minutes. Ideally given by a dignitary, bookshop owner or librarian.
2.20pm Read an extract of your book – about 500 words or so. Follow with a Q&A have someone sit with you and ask a few questions, ( Best to know what they will ask) Invite the audience to ask questions and keep it to about 10 minutes.
2.30 pm End of formalities.
Move over to the signing table, for book sales and signings. Refreshments are served, and music is playing.
3 pm. the event winds up.
Signing table – set up before the event with a tablecloth, leaflets, posters and a stack of your books to sign. Bring a nice pen and have spares. I also had flowers and balloons- I wanted a festive look. I might have scattered love hearts if I’d had time to get them. If you have an author banner- display that.
Top TIp: Have an assistant to deal with sales– you can’t take sales and sign books. Announce in advance if only cash will be accepted. Make sure your e- payment system works
Ask everyone who they want the book signed for and ask how they spell the name. Jane can also be Jayne. Hopefully, you will have plenty of books to sign.
Bonus. Have you any other publications? I have been published in two anthologies Passages a short story anthology and Writing the Dream, where twenty -five writers talk about their path to publication both published by Serenity Press.
I created book bundles with Fire & Ice and one of the other titles’ and tagged as Specials. Tied with rose pink or lilac ribbon and labelled as a launch special they were at a reduced price compared to buying the books individually, they sold out quickly. Each book I signed was accompanied by a card for my blog and either a charm of a pair of ice skates, a Viking helmet or snowflake charm. Give a little extra!
Music- choose something appropriate to your books topic and keep it a gentle hum so people can talk- I had Nordic music and took my time to select something that represented what my book was about, soft ethereal, and romantic music.
Extras –Bookmarks with your book details can be printed cheaply – you can give those to everyone, it might remind them to buy your book. Put buy links on them.
Door prize- I had two Viking dolls– one of which I gave away as a door prize.
A signup sheet if you have a newsletter.
Help Get someone who has a good eye to take photographs- the event will pass in a blur and you will be so glad you have them later
Catering if you are lucky, a friend or family member will handle that. if you have to do it yourself keep it simple-there is enough to be stressed about
The End of the Event-
Thank people for coming and ask them to please post a review of your book.
Be gracious, say goodbye, leave them with a good impression.
You may have to close chairs and leave the space clean and tidy-even wash-up. it certainly brings you back down to earth, on the glamorous life of an author.
But you have done it – you have successfully launched your book.
Start promoting your book launch early ( a month or so ahead is not too soon) and encourage people to save the date.
Posters and leaflets are cheap if you print them off yourself on your computer. Search online for examples and make sure the date/time and place are clear. Relatively inexpensive if you get them professionally printed too.
What should they contain?
A picture of you – the author, plus your book cover and some details about the book. your author picture is best if it reflects the type of book you are writing. So dark shadows and blurred focus suit mystery and thrillers but softer focus and colours suit romance. Non-fiction show ‘expertise’ in your topic. So serious and professional or warm and friendly depending on the topic.
Include the venue, the date and time of your launch, add an RSVP option such as an email address. If you want to keep your own email private you can create an email address for the event You need the RSVP to try to calculate how many people will attend your launch. Both for room size and for catering purpose
Publicise on Facebook, Twitter and any other networks that you have, groups, clubs and societies.
An enticing blurb can’t hurt either-here is the blurb for Fire & Ice
Olympic ice dancer Blaise Daniels partner has just called it quits leaving her with no chance of competing at the Winter Olympics. Determined not to give up on her dream, she travels to Norway to meet legendary skater Kristoffer Erikson. After a bumpy start, they connect both on and off the ice. Their partnership seems assured, but why do they both start having dreams of a mysterious Viking past? Can an ancient love be rekindled, or will an old tragedy complicate their present? https://www.daisylanepublishing.com/romance-1
Also available through Amazon, Book Depository, Scribd and online retailers.
If you ask your local library may allow you to display a poster and leaflets there, and some local business may display a poster too. My hairdresser was happy to and he came to the launch and bought a book.
If you have any media contacts now is the time to call them, local media can be surprisingly helpful. Remember that journalists are people too, and have column spaces to fill. Cold call if necessary (I did) and ask if they would be interested in your book Have a prepared script in case you freeze or babble. My call resulted in a photo and a write-up in the local paper.
Look for opportunities to tell people about your book. Many writers have blogs, ideally, you should be following a few, ask if you can be interviewed and try to schedule the posts as near to your book launch as possible. Offer to return the favour and host them on your blog.
You do have a blog, don’t you?
Who to invite?
Even the best book will not appeal to everyone, so you need to think about your target audience. Who will your book appeal to? A football memoir would perhaps best be launched in a sporting club or sports bar. A beauty/fashion guide would need a very different venue.
I did think about launching my book Fire& Ice, which features ice skating at an ice rink. It would have been fabulous PR, maybe gaining me news coverage but my target audience would have had to travel a distance and so would I. Not to mention the potential cost of hiring an ice rink on my tiny budget.
Who should you invite?
Family and friends, it goes without saying – we all need a cheer squad.
DignitariesInvite the mayor, your local councillors, your state and federal Members of Parliament. They are receptive to invitations in their communities, as it helps both their profile and theirs.
I invited our local mayor, our state MP and two local councillors, all of whom attended my launch. Go ahead, they can only say no.
If you had advance readers, who got a pre-launch copy of your book. Invite them along to the launch
Did you belong to a book group? Invite them!
A yoga class then invite them!
A gym, or sports club ask them anyway.
Any group that you belonged to will have people who may be interested in your book. It doesn’t hurt to ask. You are giving them an opportunity to be an early reader of a new book.
In part four I will cover the final details to make your launch a success.
Writers talking about their writing. I am delighted to welcome author, editor , speaker . Teena Raffa Mulligan to tell us about her writing.
1. As someone who writes both for children and adults
how do you switch between the two?
I’ve always written in different styles and genres, whether poetry and fiction for adults and children or the diverse range of non-fiction I worked on during my years in journalism. It’s not a conscious intention to shift focus, so perhaps I do it instinctively. My voice doesn’t really change from one area of writing to the next, only the subject matter.
2 Do you work on more than one title at once?
Always! I am so impressed by writers who can focus on one project until it’s complete. I’m too much like a butterfly in the garden, flitting from flower to flower. In my case it’s going from one idea to another. I write whatever is in my mind at the time, so it might be a fragment of poetry, sections of a picture book, scenes from a short story or novel. The process works brilliantly for short things because I complete them quite quickly, especially if an idea takes hold and over a period of a few days won’t leave me alone. It’s an incredibly inefficient way to write novels, though, because I take such a long time to get to The End.
3 You are a hybrid author- that is you are both
traditionally published and self-published- what do you find are the benefits
and pitfalls of each approach?
Ah! The big question. My preference as an author is to have a publisher pick up my manuscripts. The key benefit is being confident they know their business and will do the best they can to make my book a success. There is also still quite a widespread community perception that being published by a ‘proper’ publisher means you are a ‘real’ writer. Being published by one of the big publishers can open up opportunities that are less likely to be offered to self-publishers.
As a self-publisher, I am a small business owner, responsible for every aspect from actual book production to admin, distribution, sales and marketing. My strength is in coming up with ideas and writing stories. To be a really successful self-publisher, you have to be a savvy business person and I don’t see myself wearing that role very well. I am learning but of course while I am reading blogs, watching videos, listening to podcasts and attending workshops about all the aspects of being a self-publisher I need to know, I am not writing. However, I love creating books and I have a number of unpublished manuscripts on file that I would like to see in print. The big plus of self-publishing is the control I have, the ease of print on demand production and how quickly I can release a book onto the market.
That leads me to the biggest downside of traditional
publishing. It can take a long time to find a traditional publisher, sometimes
years. Even though I have had a dozen books published through traditional
publishing, I still get more rejections than acceptances. It’s a competitive
market. Even when I do get a manuscript picked up, there is usually another
long wait between signing the contract and celebrating the book’s release.
With illustrated books I often have no input into the
illustrations and in some cases don’t see finished artwork until the book is
released. Some of the newer small publishers such as Serenity Press and Daisy
Lane Publishing do encourage author and illustrator input or collaboration and
that’s a bonus.
Then there’s the financial aspect. Unless your book
happens to be a runaway best seller, there’s no point thinking of giving up the
day job. The standard 10 per cent royalty on a recommended retail price (RRP)
of 15.50 is only $1.55 per book sold. In some cases if it’s a picture book,
that 10 per cent is split between the author and illustrator, so only five per
cent each. Print runs in Australia are often small and many publishers don’t
offer an advance. Children’s authors in particular usually rely on payments for
author talks and workshops, plus the annual education and public lending rights
payments to supplement income from royalties, whereas indie authors who promote
themselves and their titles well can make a decent living from their writing.
4 If you were starting now would you still be
a hybrid author or would you choose one approach over the other?
submitting to publishers in the 1970s when the world of publishing was vastly
different. It wasn’t as easy or affordable for authors to publish their own
work, plus there was such a stigma about self-publishing, which was widely
considered a vanity option for writers who weren’t good enough to get a
contract. I wanted to be taken seriously as an author. I still do and like it
or not, self-published authors are still seen as second best in some sectors of
into self-publishing because my stranger danger picture book was long out of
print but I was still reading it during school visits and being asked by
parents and teachers where they could get a copy. It seemed like a good idea to
produce a new edition so I did. At the time I only intended to self-publish
that one book but the changes in the publishing industry and the introduction
of new technology led me to rethink that decision. Meeting the inspirational
Karen McDermott of Serenity Press and Making Magic Happen Academy came at the
right time and motivated me to stop thinking about publishing my own books and
answer your question, if I were starting now I would still choose to try for a
traditional publishing contract first, with self-publishing as a backup option.
5. How do you capture your ideas?
Usually with pen and paper initially. I
only go to the computer when I have something to get me started, even if it’s
just the opening paragraph, a conversation or a scene. I keep notebooks and
pens handy…though sometimes I leave the notebook from my handbag on my computer
desk when I’ve been working from it. I have used napkins in a café to capture
my idea, the back of shopping dockets, in fact anything I can write on.
6. What are you working on now?
I am writing a quirky story for young readers about a kid who hires a parent tamer. At first Talibut Vish looks like he will be the solution to Mike’s out of control mum and dad but the stranger’s special powers only escalate the chaos in his life. It’s a fun story but because I’m not a planner I get so far then don’t know what happens next. That’s when I go back to the short romance I’m writing for an anthology. It features a gorgeous Labrador with serious anxiety issues…and a mismatched couple, of course.
7 Do you have any advice for aspiring writers?
Write in the way
that works best for you. If that means having a nine to five working day five
days a week and planning every aspect of your novel before you start writing,
then do that. If your creativity works best with an unstructured, fluid
approach, embrace it. After all, would you go for a long walk in a pair of
shoes that didn’t fit? It’s difficult in this era of social media, but try to
avoid measuring your productivity and achievements as a writer against anyone
else’s. The creative spirit is sensitive — it needs a positive environment to
flourish, so be gentle with yourself. Explore where your writing takes you and
enjoy the journey.
Bio: Teena Raffa-Mulligan is a reader, writer and daydream believer who believes there is magic in every day if you choose to find it. She discovered the wonderful world of storytelling as a child and decided to become a writer at an early age. Teena writes across genres and her publications include poetry and short stories for children and adults, picture books, chapter books, middle grade novels and romances. She shares her passion for books and writing by presenting talks and workshops to encourage people of all ages to write their own stories.
Teena’s February release is a lively collection of poems that encourages young readers to enjoy poetry and marvel at the wonder of words. Funny, thoughtful, silly and serious, Sleepy Socks and Sometime Rhymes is a celebration of the everyday and the imaginary. It is ideal for home or classroom, for sharing or for quiet moments curled up in a comfy chair.
Each of these could be launched using a different approach depending on your venue, budget and your creativity.
A romance novel demands a changed approach to a thriller which will attract a mixed audience, while romance is more likely to attract a mainly female one
You may want to reflect your genre in your launch colour scheme and promotional materials, flyers, bookmarks and props.
Giveaways. Bookmarks, stickers, charms anything with your name and book title. Bought wisely they cost very little and add to your presentation.
For my launch of Fire& Ice, I had giveaway charms of ice skates, or snowflakes or a Viking helmet. Each was packaged with a card promoting my blog. which I gave away with each book sold.
Another genre would demand an alternative approach-a thriller, mini binoculars, murder a magnifying glass or handcuffs charm.
Put your creativity to work in imaging how will you make your book launch stand out?
Your nonfiction book.
So many topics, Money, Parenting, Health, Business, Coaching, Fitness, Diet, Cooking, Animals. Gardening. To an extent, your topic will define where to hold your launch.
For example, it wouldn’t really make sense to launch a money-making book at a playgroup. Yes, you may have some interest, but they are not really your target audience. You’d be better off with an upmarket inner-city café, or even a bank-themed restaurant.
Your parenting book would be perfect to launch at a playgroup, kindy or even your local library.
Maybe you could launch your gardening book at a local garden centre or even a cafe in a park?
Time your launch to suit your audience. Daytime for a children’s book but evenings and weekends will all attract different audiences
Coffee and cake present quite a different launch image than cocktails and canapes- Keep your potential readers in mind.
Don’t overlook your local library for any type of book launch.
They already have a potential audience of committed readers plus the rooms for hire are very reasonably priced or may even be free. It doesn’t hurt to ask the events librarian if they can help. It is even better if you are already a regular library user. And of course, libraries usually have convenient parking.
Parking. How will your attendees get to the venue? Check the parking or public transport.
Also, look at room capacity fifty people might seem like a good crowd –unless of course, they are in a huge room like a ballroom. This can echo and seem awkward, try to get a sense of how many people plan to attend.
I have been quiet on the blog this past month, first, there was the thrill of getting my book Fire & Ice accepted for publication by Daisy Lane Publishers. Its a romance with paranormal elements it is due out in February 2019. I can hardly wait!
So excited to see my upcoming book being promoted. And I am waiting to show you the cover. it’s beautiful and I had a choice of six to choose from.
Coming February 2019. Olympic ice dancer Blaise Daniels partner has just called it quits – leaving her with no chance of competing at the Winter Olympics. Determined not to give up on her dream, she travels to Norway to meet legendary skater Kristoffer Erikson. After a bumpy start, they connect both on and off the ice. Their partnership seems assured, but why do they both start having dreams of a mysterious Viking past? Can an ancient love be rekindled, or will an old tragedy complicate their present? https://daisylanepublishing.com/product/fire-and-ice/
While this picture captures the spirit of ice dancing
Then I have been incredibly busy with edits and falling in love with my characters all over again. I will write more about edits and editing in my next blog post
Like many other writers it has been a longtime dream of mine to publish a book and now it is becoming a reality. Finally, I feel able to call myself an author.
There is an ongoing debate in writing circles about the terms – for some calling themselves an author, even if they haven’t yet published a book seems natural.
Others, like me, feel uncomfortable with the term and stick to a writer. After all, if you write you are a writer no one can dispute that.