How to Successfully Launch Your Book(Part Two)

Obviously, you are excited that you have finally published your book, but how do you tell the world about it?

person writing on white book
Careful planning will help make your launch a success

Unless you are an already a well-established author, one of those who the publishers are promoting and escorting on a book tour, how you organise the launch will probably be up to you.

Fiction or Non-Fiction?

As stated earlier each requires a different approach.

Fiction.

What genre is your book?

Thriller. Murder, Cosy Crime, Domestic Noir. Women’s fiction, Chic-Lit, Adventure, Romance, Paranormal, Fantasy. Sci-Fi. Saga. Historical, Memoir, Short stories Children’s’ books, Picture books.

Each of these could be launched using a different approach depending on your venue, budget and your creativity.

A romance novel demands a changed approach to a thriller which will attract a mixed audience, while romance is more likely to attract a mainly female one

You may want to reflect your genre in your launch colour scheme and promotional materials, flyers, bookmarks and props.

Giveaways. Bookmarks, stickers, charms anything with your name and book title. Bought wisely they cost very little and add to your presentation.

For my launch of Fire& Ice, I had giveaway charms of ice skates, or snowflakes or a Viking helmet. Each was packaged with a card promoting my blog. which I gave away with each book sold.

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Viking helmet, pair of Ice Skates, Snowflake.

Another genre would demand an alternative approach-a thriller, mini binoculars, murder a magnifying glass or handcuffs charm.

Put your creativity to work in imaging how will you make your book launch stand out?

Your nonfiction book.

So many topics, Money, Parenting, Health, Business, Coaching, Fitness, Diet, Cooking, Animals. Gardening. To an extent, your topic will define where to hold your launch.

For example, it wouldn’t really make sense to launch a money-making book at a playgroup. Yes, you may have some interest, but they are not really your target audience. You’d be better off with an upmarket inner-city café, or even a bank-themed restaurant.

Your parenting book would be perfect to launch at a playgroup, kindy or even your local library.

Maybe you could launch your gardening book at a local garden centre or even a cafe in a park?

Top Tips

 Time your launch to suit your audience. Daytime for a children’s book but evenings and weekends will all attract different audiences

Coffee and cake present quite a different launch image than cocktails and canapes- Keep your potential readers in mind.

Book launch food
Daytime launch, cupcakes, fruit platter and mini scones.

Don’t overlook your local library for any type of book launch.

They already have a  potential audience of committed readers plus the rooms for hire are very reasonably priced or may even be free. It doesn’t hurt to ask the events librarian if they can help. It is even better if you are already a regular library user. And of course, libraries usually have convenient parking.

person holding book from shelf
A library launch may be perfect for your book.

Parking. How will your attendees get to the venue? Check the parking or public transport.

Also, look at room capacity fifty people might seem like a good crowd –unless of course, they are in a huge room like a ballroom. This can echo and seem awkward, try to get a sense of how many people plan to attend.

 

How to Successfully Launch Your Book(Part One)

 How I successfully launched my book Fire & Ice on February 16th2019.

wrte what you love and love what you write!
Write what you love and love what you write.

I rate it a success because of the number of people who attended, and the number of books sold.

The Crowd at the launch of Fire & Ice
Photo of the launch  courtesy Peta Flanaghan

1. Have a plan.

What? Fiction or Non-fiction each need different approaches.

When? Fix a suitable day or time  My romance was launched close to Valentine’s Day

Fire & Ice Resized
Cover design by Carolyn De Ridder

Where?  Library, book shop,  playgroup, business or another venue.

One of the most talked about book launches was held in a circus.

Who? The best audience for your type of book. children, adults, mums, business people?

Do you know any celebrities or local celebrities? Invite them! They can only say no.

Publicity. Let people know about your book. Make an effort to get the word out after all who is more interested in your success than you? Yes, it can be scary-do it anyway.

Budget. How much can you afford to spend? Big dollars don’t always translate into big results.

2 Organising  A Do It Yourself launch.

 Yes, you can! 

My publisher( a small indie) is in the Eastern States, while I am in Perth. I organised my own book launch-after all the work writing the book it felt sad not to have one. I wanted to celebrate.

Did you self-publish? Then again,  the launch is up to you.

close up of human hand
if you are short of money you need to use your imagination to set up your launch.

I will  go into  more detail about these topics in my next blog post

 

 

Author or Writer?

I have been quiet on the blog this past month, first, there was the thrill of getting my book Fire & Ice accepted for publication by Daisy Lane Publishers. Its a romance with paranormal elements it is due out in February 2019. I can hardly wait!

close up of human hand
Photo by Pixabay on Pexels.com

 

So excited to see my upcoming book being promoted. And I am waiting to show you the cover. it’s beautiful and I had a choice of six to choose from.

For now, here are some images of Norway

 

Daisy Lane Publishing.

Coming February 2019. Olympic ice dancer Blaise Daniels partner has just called it quits – leaving her with no chance of competing at the Winter Olympics. Determined not to give up on her dream, she travels to Norway to meet legendary skater Kristoffer Erikson. After a bumpy start, they connect both on and off the ice. Their partnership seems assured, but why do they both start having dreams of a mysterious Viking past? Can an ancient love be rekindled, or will an old tragedy complicate their present?
https://daisylanepublishing.com/product/fire-and-ice/

group of people dancing
Photo by Wendy Wei on Pexels.com

While this picture captures the spirit of ice dancing

Then I have been incredibly busy with edits and falling in love with my characters all over again. I will write more about edits and editing in my next blog post

Like many other writers it has been a longtime dream of mine to publish a book and now it is becoming a reality. Finally, I feel able to call myself an author.

There is an ongoing debate in writing circles about the terms – for some calling themselves an author, even if they haven’t yet published a book seems natural.

Others, like me, feel uncomfortable with the term and stick to a writer. After all, if you write you are a writer no one can dispute that.

So, writer or author, what do you think and why?

 

 

 

After ‘Scared’ -What Happens When Your Book is Picked Up by A Publisher?

The beautiful cover of my soon to be released( February 2019) book. I am thrilled with this design although I had a few to choose from.

Fire & Ice 1

 

As I wrote in an earlier post Scared- it is exhilarating and slightly scary when your dream of publication comes true. You may think that your hard work is over- well as I have learned it isn’t, the hard work is just beginning!

You get a contract and you need to read and understand it and agree to the terms before you sign it. I was fortunate that my publisher used a reputable contract from The Australian Society of Authors. (ASA)

Then the publisher emailed me to say ‘can we have a blurb’ sometime today. A ‘blurb’ is the enticing text on the back of a book that influences a reader to buy it. I’d never written a blurb before but by serendipity, I had downloaded an article on how to do so. It took a few attempts to produce one that I liked, with input from some writer friends. When finished the publisher liked it.

Coming February 2019. Olympic ice dancer Blaise Daniels partner has just called it quits –  leaving her with no chance of competing at the Winter Olympics. Determined not to give up on her dream, she travels to Norway to meet legendary skater Kristoffer Erikson. After a bumpy start, they connect both on and off the ice. Their partnership seems assured, but why do they both start having dreams of a mysterious Viking past? Can an ancient love be rekindled, or will an old tragedy complicate their present?
 https://daisylanepublishing.com/product/fire-and-ice/

Having poured your heart and soul into the book – now it is the hands of an editor. Soon you will have pages of queries and notes and suggestions to think about and incorporate.

notebook macbook pro designer technology
Photo by Negative Space on Pexels.com

At the same time, you need to sort out the business side of things, like applying for an Australian Business Number if you are in Australia or complying with your area’s legal requirements.

Now comes the shared task of promoting your book. How will it be launched? My publisher is in the Eastern stares I am in Perth.

As it is my first book I am loving the idea of a physical book launch, so that means thinking of an affordable venue and wondering how to make the event stand out.

There is also an online launch to plan and a blog tour too. More about those as I gain more insights

Writing the book is just the first step., and how many more exciting steps are to follow.

The book is available for preorder through Daisy Lane Publishers.

Scared!

woman wearing pink top
Photo by Moose Photos on Pexels.com

Have you ever had a dream so big that it scared you?

Dreams are personal I know, and one person’s dream may be another’s nightmare. My lifelong dream is to write and publish a book and not just any book, a novel. One that I am proud of.

A few months ago, I was offered the opportunity to do just that. Out of the blue, I was offered a chance to have my (yet unfinished book) published. No strings attached, I wasn’t having to pay them, it was a genuine offer.

I was overwhelmed, excited, thrilled, exhilarated. What I hadn’t anticipated was that my writing would slow up. I liked my story premise, I thought I can pull it off so why did I find myself procrastinating? The simple answer was that I was scared. Scared of not measuring up to my own ideas of what a writer should be.Scared of failure and of success.

After much soul-searching, I realised that I was scared that I was not the person I thought I was, ‘a writer’ Since that realisation I have faced my fears and showed up at the keyboard daily. I will finish the book. How can I not? I have people counting on me.

I’d love to know what scared you, did you face your fears or not? .

 

Grab Those Coloured Pencils and Improve Your Writing

  Do You Show or Tell in Your Writing?

 

It is often difficult to assess your own work, but there is a way to see what you are doing.

color draw colored pencils mirroring
Pencils to highlight your writing.Photo by Pixabay on Pexels.com

Colouring! Yes really, grab yourself some coloured marker pens or coloured pencils and prepare to be enlightened.

I heard of this concept during a presentation that Natasha Lester author of The Paris Seamstress made during the Rockingham Writer’s convention. This is how she explained her system. By the way, this applies to all popular commercial fiction but not so much to literary fiction.

Action – Coloured PINK

Dialogue- Coloured-BLUE

Thought– Coloured YELLOW

Description-Coloured GREEN

Transitions—BLANK -NOT COLOURED

Back story-Coloured ORANGE.

She suggested colouring action and dialogue first  to show you the balance of those,

Ideally, they should be most of the page, at least 60% but not in huge blocks of colour. Interweave with other aspects of the story.

Doing this enables you to SEE what you need to change, to add or subtract.

book chapter six
Photocopy a couple of pages of a favourite book. Photo by Kaboompics .com on Pexels.com

 

If you feel this may be too confronting you can always photocopy two or three pages from a book and try it with them.

Your goal is not to emulate them, your goal is to see whether they get it right or wrong and to improve your own writing. The only person you need to compare yourself with is the self of yesterday are you learning, growing, progressing?

motivational quotes
Remind yourself how far you have Ncome.Photo by Bich Tran on Pexels.com

This is Why You Should Attend Author Talks.

We all have limited time at our disposal so should you take time out to attend an author talk?

My answer is – it depends on what you want from the talkWoman reading jojo Silass unspalsh

Firstly, have you read any of the author’s books or do you intend to?

It’s true that you can probably learn something from every author, but if you don’t write fantasy you may not need to learn how that writer built their fantasy world

It makes more sense to attend a talk by an author of books in a genre that you enjoy. You will get more out of it and understand the nuances that he/she is talking about.

Do you want to know more about their books or their writing process?

art business close up decor
Photo by Pixabay on Pexels.com

Have you heard from others that their talks are entertaining and meaningful?

One fairly well-known crime writer gave a talk that was so self-congratulatory and self-absorbed that he barely had time to listen to questions, much less answer them.

In contrast, I recently attended a talk by author Rachael Johns international best-selling author and writer of both contemporary fiction and rural romances.

Rachael Johns 2 cropped

As a former English teacher Rachael is as you would expect is a big fan of both reading and writing.

Her first point was that ‘you have to be a reader to be a writer’

She quoted statistics from the University of Sussex, which showed that regular reading slowed the onset of dementia and also reduced stress by 66%. We readers know what we are doing!

Additionally, storytelling is important to society, offering escapism, relaxation, thrills, enjoyment and encouraging a capacity for empathy.

woman reading harry potter book
Photo by Diana on Pexels.com

It is fascinating to learn how a story came about, what hunches or subconscious suggestions added to the tale.

In her talk she debunked many myths about their being ‘only one way to write’ and ‘you must plan your story in detail’

As someone who never fills out a character profile sheet (which is often recommended ), it was thrilling to hear Rachael say that she never uses them. Her stories grow organically, as she learns details about her characters.

woman drawing colorful circles
Photo by rawpixel.com on Pexels.com

The talk covered more topic such as what makes a book memorable? Why do we care about characters?  We want them to grow and change to face up to challenges. She said that ‘people are products of their pasts’. Past hurts, emotional or physical leave their marks. In real life we want happiness but in fiction, we seek drama and conflict As Rachael said, ‘we need to torture our characters.’

It is inspiring how normal those rarefied creatures called authors are, how pleased they are to hear that you liked their book and want them to sign it for you. And of course, you can thank an author by leaving a review of their book on Good reads or AmazonSANYO DIGITAL CAMERA

As a reader it feels good to meet your favourite authors, to thank them and say how much you enjoyed their book, but as a writer, it is encouraging to hear how scenes were deleted, how characters refused to behave, how the author struggled to completion.

An author talk can be a simple social event, with a chat and a cup of tea or a glass of wine afterwards, or it can be a lesson in what successful authors do that you could do too.