How to Successfully Launch Your Book (Part Three.)

architecture building buildings business
Think about a suitable venue

Start promoting your book launch early ( a month or so ahead is not too soon) and encourage people to save the date.

Promotion

Posters and leaflets are cheap if you print them off yourself on your computer. Search online for examples and make sure the date/time and place are clear. Relatively inexpensive if you get them professionally printed too.

     What should they contain?

 A picture of you – the author, plus your book cover and some details about the book. your author picture is best if it reflects the type of book you are writing. So dark shadows and blurred focus suit mystery and thrillers but softer focus and colours suit romance. Non-fiction show ‘expertise’ in your topic. So serious and professional or warm and friendly depending on the topic.

SONIA 034-04A
Good for a romance writer

 Include the venue, the date and time of your launch, add an RSVP  option such as an email address. If you want to keep your own email private you can create an email address for the event You need the RSVP to try to calculate how many people will attend your launch. Both for room size and for catering purpose

Publicise on Facebook, Twitter and any other networks that you have, groups, clubs and societies.

An enticing blurb can’t hurt either-here is the blurb for Fire & Ice 

          Daisy Lane Publishing·

Olympic ice dancer Blaise Daniels partner has just called it quits leaving her with no chance of competing at the Winter Olympics. Determined not to give up on her dream, she travels to Norway to meet legendary skater Kristoffer Erikson. After a bumpy start, they connect both on and off the ice. Their partnership seems assured, but why do they both start having dreams of a mysterious Viking past? Can an ancient love be rekindled, or will an old tragedy complicate their present?               https://www.daisylanepublishing.com/romance-1

Also available through Amazon, Book Depository, Scribd and online retailers.

 If you ask your local library may allow you to display a poster and leaflets there, and some local business may display a poster too. My hairdresser was happy to and he came to the launch and bought a book.


          Media 

If you have any media contacts now is the time to call them, local media can be surprisingly helpful. Remember that journalists are people too, and have column spaces to fill. Cold call if necessary (I did) and ask if they would be interested in your book Have a prepared script in case you freeze or babble. My call resulted in a photo and a write-up in the local paper.

          Look for opportunities to tell people about your book. Many writers have blogs, ideally, you should be following a few, ask if you can be interviewed and try to schedule the posts as near to your book launch as possible. Offer to return the favour and host them on your blog.

          You do have a blog, don’t you?

 Who to invite?

       Even the best book will not appeal to everyone, so you need to think about your target audience. Who will your book appeal to? A football memoir would perhaps best be launched in a sporting club or sports bar. A beauty/fashion guide would need a very different venue.

          I did think about launching my book Fire& Ice, which features ice skating at an ice rink. It would have been fabulous PR, maybe gaining me news coverage but my target audience would have had to travel a distance and so would I. Not to mention the potential cost of hiring an ice rink on my tiny budget.

two children inside of ice skating field
An ice rink would have made an unusual place for a book launch.

          Who should you invite?

          Family and friends, it goes without saying – we all need a cheer squad.

          Dignitaries Invite the mayor, your local councillors, your state and federal Members of  Parliament. They are receptive to invitations in their communities, as it helps both their profile and theirs.

       I invited our local mayor, our state MP and two local councillors, all of whom attended my launch. Go ahead, they can only say no.

Advance readers.

          If you had advance readers, who got a pre-launch copy of your book.  Invite them along to the launch

          Groups.

          Did you belong to a book group? Invite them!

  A  yoga class then invite them!

          A gym, or sports club ask them anyway.

          Any group that you belonged to will have people who may be interested in your book. It doesn’t hurt to ask. You are giving them an opportunity to be an early reader of a new book.

          In part four I will cover the final details to make your launch a success.

 

Author: soniabellhouse

Sonia Bellhouse is the author of Fire & Ice, a heartfelt romance about ice dancing, Norway and Vikings, published by Daisy Lane Publishing. She is also a contributor to Passages a short story anthology published by Serenity Press in 2018 and a contributor to Writing the Dream, an anthology for published writers produced by Serenity Press in 2016. In 2012she won two major awards in the inaugural Rockingham Short Fiction contest. Sonia's articles and stories are published in various magazines both in Australia and the UK. These include Good reading, Today's Bride, That's Life! and That's Life! Fast Fiction in Australia and Yours, The People's Friend and Best of British in the Uk. Sonia worked as a book reviewer for two years. An avid reader and writer of multiple genres she facilitated a local book club for eleven years. She reluctantly decided to give it up, to concentrate on her writing. Sonia is a long time member of a writers group, regularly engaging authors to present workshops to the group. Sonia enjoys catching up with friends, ignoring the ironing in favour of playing with her cat and learning new things. She's taken several online courses with Future Learn and The University of Iowa for both writing and non-writing topics.