How to Successfully Launch Your Book(Part Two)

Obviously, you are excited that you have finally published your book, but how do you tell the world about it?

person writing on white book
Careful planning will help make your launch a success

Unless you are an already a well-established author, one of those who the publishers are promoting and escorting on a book tour, how you organise the launch will probably be up to you.

Fiction or Non-Fiction?

As stated earlier each requires a different approach.

Fiction.

What genre is your book?

Thriller. Murder, Cosy Crime, Domestic Noir. Women’s fiction, Chic-Lit, Adventure, Romance, Paranormal, Fantasy. Sci-Fi. Saga. Historical, Memoir, Short stories Children’s’ books, Picture books.

Each of these could be launched using a different approach depending on your venue, budget and your creativity.

A romance novel demands a changed approach to a thriller which will attract a mixed audience, while romance is more likely to attract a mainly female one

You may want to reflect your genre in your launch colour scheme and promotional materials, flyers, bookmarks and props.

Giveaways. Bookmarks, stickers, charms anything with your name and book title. Bought wisely they cost very little and add to your presentation.

For my launch of Fire& Ice, I had giveaway charms of ice skates, or snowflakes or a Viking helmet. Each was packaged with a card promoting my blog. which I gave away with each book sold.

SANYO DIGITAL CAMERA
Viking helmet, pair of Ice Skates, Snowflake.

Another genre would demand an alternative approach-a thriller, mini binoculars, murder a magnifying glass or handcuffs charm.

Put your creativity to work in imaging how will you make your book launch stand out?

Your nonfiction book.

So many topics, Money, Parenting, Health, Business, Coaching, Fitness, Diet, Cooking, Animals. Gardening. To an extent, your topic will define where to hold your launch.

For example, it wouldn’t really make sense to launch a money-making book at a playgroup. Yes, you may have some interest, but they are not really your target audience. You’d be better off with an upmarket inner-city café, or even a bank-themed restaurant.

Your parenting book would be perfect to launch at a playgroup, kindy or even your local library.

Maybe you could launch your gardening book at a local garden centre or even a cafe in a park?

Top Tips

 Time your launch to suit your audience. Daytime for a children’s book but evenings and weekends will all attract different audiences

Coffee and cake present quite a different launch image than cocktails and canapes- Keep your potential readers in mind.

Book launch food
Daytime launch, cupcakes, fruit platter and mini scones.

Don’t overlook your local library for any type of book launch.

They already have a  potential audience of committed readers plus the rooms for hire are very reasonably priced or may even be free. It doesn’t hurt to ask the events librarian if they can help. It is even better if you are already a regular library user. And of course, libraries usually have convenient parking.

person holding book from shelf
A library launch may be perfect for your book.

Parking. How will your attendees get to the venue? Check the parking or public transport.

Also, look at room capacity fifty people might seem like a good crowd –unless of course, they are in a huge room like a ballroom. This can echo and seem awkward, try to get a sense of how many people plan to attend.

 

How to Successfully Launch Your Book(Part One)

 How I successfully launched my book Fire & Ice on February 16th2019.

wrte what you love and love what you write!
Write what you love and love what you write.

I rate it a success because of the number of people who attended, and the number of books sold.

The Crowd at the launch of Fire & Ice
Photo of the launch  courtesy Peta Flanaghan

1. Have a plan.

What? Fiction or Non-fiction each need different approaches.

When? Fix a suitable day or time  My romance was launched close to Valentine’s Day

Fire & Ice Resized
Cover design by Carolyn De Ridder

Where?  Library, book shop,  playgroup, business or another venue.

One of the most talked about book launches was held in a circus.

Who? The best audience for your type of book. children, adults, mums, business people?

Do you know any celebrities or local celebrities? Invite them! They can only say no.

Publicity. Let people know about your book. Make an effort to get the word out after all who is more interested in your success than you? Yes, it can be scary-do it anyway.

Budget. How much can you afford to spend? Big dollars don’t always translate into big results.

2 Organising  A Do It Yourself launch.

 Yes, you can! 

My publisher( a small indie) is in the Eastern States, while I am in Perth. I organised my own book launch-after all the work writing the book it felt sad not to have one. I wanted to celebrate.

Did you self-publish? Then again,  the launch is up to you.

close up of human hand
if you are short of money you need to use your imagination to set up your launch.

I will  go into  more detail about these topics in my next blog post

 

 

February 2019-My Reading List

February was a busy month for me.

On February 16th I  organised the launch of my book Fire& Ice. Although it was hard work- it went exceptionally well, and the event was a success. I will write a post on how to hold a book launch

The Crowd at the launch of Fire & Ice
Photo courtesy Peta Flanaghan.

 

Secondly, we had a two-week visit from family, who came from overseas and stayed with us.

So, my reading time was much less than usual.

A Spell of Murder  by Clea Simon  (Fiction)

A spell of murder

The cover initially attracted me as did the synopsis. Maybe it was due to distraction on my part, but I found the concept of the cats narrating much of the story wasn’t working for me. I had thought it was a fun idea.

The  Vikings By Neil Oliver. (Non-Fiction)

 

The Vikings

I found this a useful and entertaining book on Vikings. The pages of illustrations add to the appeal of the book. Neil Oliver employs his imagination to embody the places and artefacts with life, taking us with him on these journeys. In part, this was further research for me as Fire & Ice contains Vikings and I may write a sequel.

The Big Book of Practical Spells by Judika Illes (Non-Fiction)

Practical spells

Another book for research, very practical and down to earth demystifying  ‘magic’ as herb law and attention to what is happening. Although there are options to take the work further.

The House Between Tides by Sarah Maine(Fiction)

The House Between TIdes Continue reading “February 2019-My Reading List”

My December 2018/January 2019 Reading list. Better late than never!

December was a hectic month as I was busy completing edits for my upcoming book Fire & Ice which was due for release in February 2019. I actually completed all revisions on ChristmasEve.In spite of being busy, I still found some time to read. This time it’s more a list of the books that I  read than in-depth reviews. Some books were for research and some were for pleasure and relaxation. January 2019 and I  was still busy promoting the book, organising the book launch and even thinking about a sequel.

 

books on bookshelves
it was busy two months of reading.

 

It Started in Paris by Cathy KellyIt started with Paris

I ‘d had this book for ages and as I was busy and not even taking the time to visit the library I picked it up to read. I found the book initially confusing as it moved from character to character. Once I had got my head around all the various people then I was involved and wanted to know more about each individual story. It is the first Cathy Kelly book that I have read, but it won’t be the last. Warm, engagingly and a reminder of the Irish ability to tell a tale, reminiscent of the much missed Maeve Binchy

Return to Roseglen By Helene Young.

Return to Roseglen

A real heartwarming story of family ties, rural Australia and resilience. Having an older woman as  a  major character gave the book more depth

Buried in Books by  Kitty Carlisle.

Buried in BooksI was attracted by the premise and the cover but I found the story slightly confusing.

Women of the Dunes by Sarah Maine.

Women of the Dunes

For me, this book was a standout! I enjoyed this book so much. A triple timeline made for interesting reading. The times spanned early Viking incursions into Britain, Victorian times and the present day in each instance, a woman was central to the story. The moody atmopsheric cover capture perfectly the isolation of the place.

Wundersmith by Jessica Townsend

Wundersmith

Could this be as good as the first book? Yes, it is. Of course, you have to embrace the spirit of’ wunder’ and fantasy but go with it and I think you will enjoy the book. Although complete in itself the book cleverly leads onto book three. Ezra Squall makes an appearance and new magic and mysteries are added. Lots of fun

The Magical Christmas Cat

Magical Christmas Cat

Again an appealing cover that drew me in, I usually enjoy the combination of magic and cats but the stories were more far out than I had imagined.

Eyewitness Viking by Susan Margeson- photos Peter Anderson.

eyewitness VikingsWonderful photography adds to the ability to  imagine how  the Vikings lived

Dirty Rotten Vikings by Sertori &Mungo Mazzega. Dirty Rotten VikingsA  resource full of facts and great illustrations, your older kids will lap this up.

Passages a short story collection.Assorted authors Serenity Press.

passages - proud author

I am a contributor to this anthology and attended the book launch on December 2nd. A varied mix of stories by talented writers.

A Girl Called Jack by Jack Monroe.

A girl called Jack Innovative and imaginative and with plenty of veggie-friendly recipes too. Some recipes are so persuasively simple that you will want to try them. I am not surprised this book was such a success and that there was a follow-up book.

January 2019

The Four Tendencies  by  Gretchen Rubin

The four Tendencies

An interesting premise and could be useful for character development too. Rubin says all people have one of four tendencies which are  Upholder, Questioner, Rebel and Obliger.  Full of information and easy to read.

A Scandal in Scarlet by Vicki Delany.

AScandal in Scarlet

I love this series and this one did not disappoint me, easy reading with an intriguing plot.

The Little Broomstick By Mary Stewart.

.The Little Broomstick

Another children’s book – by a favourite author-her Arthurian series is full of mysticism and magic while her romantic suspense was popular way back when. This is a simple story and full of humour.

The Lost Book of Salem by Katherine Howe.

The Lost book of Salem.jpg

A descendant of one of the Salem ‘witches’ writes about the events of the past in a historical mystery. As a PhD student tries to find documents to bring past events to light. I found the last third of the book didn’t quite live up to the earlier writing, but overall I enjoyed it.

Withering by the Sea by Judith RossellWithering by the sea

Stella Montgomery is a disobedient child at least her ancient and disapproving aunts think so. Somehow she manages to get embroiled in a murder and is in danger – her only helper is a boy who her aunts would totally disprove of, and he too is in danger. Id have loved this when I was about ten and enjoyed it now

Fear; Trump in The White House by Bob Woodward.Fear

Ever wondered what it’s like inside the White House under Donald Trump? Investigative journalist Bob Woodward has an impressive track record and here he names and cites sources. The picture he paints is one of confusion and chaos.

Wakestone Hall By Judith Rossell.Wakeston hall

This was book three of the Stella Montgomery series. although I hadn’t read book two it didn’t really matter as I soon picked up the story thread. Stella has been sent to school, a place where discipline is rigidly enforced. In spite a strict no talking policy she manages to make friends. When one of her friends disappears – Stella is bound to investigate.

The Well-Spoken Woman by Christine K Jahnke.The Well spoken woamn

With a public speaking appearance ahead of me, I wanted to get a  few pointers. This is a helpful guide.

Words from My Heart.

My new book Fire & Ice is a book straight from my heart, one that I hope will find its way into yours. It is ready for Valentine’s Day.

 

wrte what you love and love what you write!
Write what you love and love what you write.

I’ve written a few books. Often, they reflected a popular trend or were something that I felt that I ‘ought’ to write.

This changed in September 2018, when I began writing the story that I wanted to read. It was sparked by watching the ice dancing at the Pyeong winter Olympics. What fascinated me as a writer was how much emotion the skaters expressed, through facial expressions and gestures. As I learnt more, I understood how partnerships were formed, and the idea of an Australian ice skater was born.

heart shape multicolored stand
Two hearts that beat as one.

I decided she’d travel to Bergen Norway to meet a partner. I’d visited Bergen and it made me think of Vikings. Soon I had two stories to tell, a contemporary one and one in the distant past.

Research gave me insight into Viking customs and lives, but most of all I wanted to establish the emotional connection, love that lasts through time, soul mates. I wasn’t writing to a formula I wasn’t writing to please anyone else, just for my own enjoyment.

brown book page
Reading for research.

As the story grew, I mentioned it to a few other people, it was now    October and one of them asked to read a chapter. She offered me a  contract to publish my yet unfinished book.

Suddenly, my dream was becoming reality, I had to finish the book. There were about thirteen chapters still Continue reading “Words from My Heart.”

Author or Writer?

I have been quiet on the blog this past month, first, there was the thrill of getting my book Fire & Ice accepted for publication by Daisy Lane Publishers. Its a romance with paranormal elements it is due out in February 2019. I can hardly wait!

close up of human hand
Photo by Pixabay on Pexels.com

 

So excited to see my upcoming book being promoted. And I am waiting to show you the cover. it’s beautiful and I had a choice of six to choose from.

For now, here are some images of Norway

 

Daisy Lane Publishing.

Coming February 2019. Olympic ice dancer Blaise Daniels partner has just called it quits – leaving her with no chance of competing at the Winter Olympics. Determined not to give up on her dream, she travels to Norway to meet legendary skater Kristoffer Erikson. After a bumpy start, they connect both on and off the ice. Their partnership seems assured, but why do they both start having dreams of a mysterious Viking past? Can an ancient love be rekindled, or will an old tragedy complicate their present?
https://daisylanepublishing.com/product/fire-and-ice/

group of people dancing
Photo by Wendy Wei on Pexels.com

While this picture captures the spirit of ice dancing

Then I have been incredibly busy with edits and falling in love with my characters all over again. I will write more about edits and editing in my next blog post

Like many other writers it has been a longtime dream of mine to publish a book and now it is becoming a reality. Finally, I feel able to call myself an author.

There is an ongoing debate in writing circles about the terms – for some calling themselves an author, even if they haven’t yet published a book seems natural.

Others, like me, feel uncomfortable with the term and stick to a writer. After all, if you write you are a writer no one can dispute that.

So, writer or author, what do you think and why?

 

 

 

The Books That I read in November 2018

November was a month where I didn’t get much reading done, most of the time was spent either on writing or on research. I think I have mentioned that my book Fire & Ice was accepted for publication. Of course, I am thrilled, but a lot of hard work is needed to get the book out into the world. So I have spent time working with an editor rather than reading.

woman reading a book sitting on mattress near the blue string light inside the room
Photo by Ivandrei Pretorius on Pexels.com

A Question of Thyme by Jan Jones

An easy to read and appealing story. Jen’s herb and garden business make her the least successful of her siblings, but an opportunity to create a 1915 herb garden for a tv show is too good to miss. Drama doesn’t just happen on TV, but when making it too. While the rather reclusive next door neighbour Theo could be a help or a hindrance.

 

A question of thyme

How to Hygge, The Secrets of Nordic Living by Signe Johansen

 

How to Hygge

Hygge- cosiness- a feeling of comfort.Simple practical advice about reconnecting with ourselves, getting back into nature, eating and cooking for pleasure styling a house and living a more authentic life. Enjoyable and part of my research into the contemporay Nordic culture.

 

The Viking World by James Graham Campbell

Interesting, packed full of details of Viking life, whether as raiders or farmers.  Well researched. With lots of detail of voyages and sailing,. a scholarly book. I was researching  Viking culture

The Viking World

The Age of The Vikings by Anders Winroth.

 

Age of the Vikings

The plentiful illustrations are a bonus to the text in this book and showcase Viking Art and craft as well as jewellery and rune stones. Interesting and of course – research.

 

The No Spend Year-How I Spent Less and Lived More by Michelle Mc Gogh

The No Spend year

The author set herself a challenge not to spend any money beyond things like housing costs and essential bills. The chapters cover beauty, food, travel, having fun. More useful to a UK reader than to me – but she did make impressive savings

 

Hygge a celebration of simple pleasures by Charlotte Abrahams

In contrast to the previous book this author is not Nordic but was interested in the concept of hygge. She concentrates far more on design and lighting and takes a more scholarly and idiosyncratic approach.  I didn’t find this book particularly useful but of course, if your interests are more in design then it could be a winner.Hygge

 

I also started a book which I discovered was mid-way in a series- it was too involved and intricate to pick up the story thread, so I gave up. In fairness to the author, I was reading out of sequence so I will not name it.